Unlike in the past, today’s marketing services have to have knowledge of the internet as that is now the place where most marketing is carried out. If you review marketing services today, you will see that most of them offer web site design and development, SEO services and advertising advice.
First of all it is important for a business to have a professional looking web site as that is the first impression many potential customers will get of your business. The site, apart from looking good, should have high quality content. Although the content can be a mixture of photos, videos or articles, they should all be relevant to what you are selling and therefore of interest to potential customers. The quality of this content is important as, often if an article is of poor quality, a reader will lose interest and click to another site which has articles that are easier to read. The more interesting the articles, the better and if they are articles that prompt comments that is better still. By encouraging comments, you also invite discussion and discussions mean people return to the site to view how the discussion is going. Obviously the more times people visit the site, the more chance there is that they will become customers and they may even invite friends to take part in any discussions.
SEO is search engine optimization and these are a set of strategies that are used to place web sites higher on any internet searches. As there are usually several pages of results displayed for an internet search, unless SEO strategies are used, a business’s web site may appear on page 6 or 7, meaning it is very rarely going to be seen. These strategies may include the use of keywords in articles, joining and getting liked on some of the more popular social media and checks on the quality of content. Another strategy used by SEO specialists is back linking. This is where a link to your site is placed in an article or blog that will later be placed on another web site. That web site will hopefully be popular and therefore you may receive a good number of visits from people visiting that site also.
The advertising advice that you will be given will probably include one of two different pay per click methods. The first is known as CPM or cost per mile and is where you pay the host site owner, for every thousand visits that that site receives, this is regardless of whether they clicked on your advert or not. CPC is cost per click and this refers to adverts where you pay the host site for every visit you receive to your site, from their site. Both of these methods can be beneficial but are most effective when the click per ads are placed on sites which are of interest to your target group, which is any group that you consider will provide the most potential customers for you.