The need for professional video productions to be displayed by businesses online is becoming more and more necessary as advances in technology continue. The latest trend by internet users is to watch videos rather than to read what written content may be contained on websites and surveys have shown that today, 80% of visitors to the different websites, have reached where they are through watching a video. This means that there are only 20% of people available to follow links to sites that may have been placed in written material. As placing links in written content, which was then placed on websites, was a very popular course of action for many businesses to get their websites more visibility, those businesses may now have to review their strategy and perhaps use videos for those links in future. Obviously if a video is going to be used as a link to a website, the more appealing that video is, the more likely it is to attract viewers that will then become visitors to the website. Therefore a business would be best served with a professional corporate video production rather than a home-made, poor quality one. As most businesses are probably not equipped or perhaps able to produce a professional video without assistance, many businesses are turning to their SEO specialists for that assistance.
SEO (Search Engine Optimization) are sets of strategies that are used by specialists to ensure that a business’s website is seen by as many people as possible. Although any business site will be displayed in search results when online searches are made, as there are hundreds of websites all displayed, only the top few are ever seen. By using SEO strategies, a specialist can ensure that a particular website is at the top of any list of results and therefore stands a much better chance of being seen by the searcher. Another way in which an SEO assists businesses is by providing some link building techniques. Link building is placing links to your site on other sites and therefore increasing your site’s visibility that way. The more and more people that are choosing to watch videos as opposed to reading content on websites though, is meaning that businesses that had previously used links placed in written content, are now considering placing the links via videos to get better visibility.
Obviously this change in trends has not only meant that businesses need to review how they place links on other sites but has also meant that SEO specialists have had to update their knowledge to include professional video production. In the past most SEO specialists would employ professional writers so content or websites could be produced with the required links placed in them however, many of those writers now have to be replaced by video production professionals. As a video production may be a little more expensive, a business could perhaps receive some solace from the fact that any video, as well as being placed on an appropriate business site, could also be placed on some of the very popular video sites, like you tube or DailyMotion.